EBAY SIMPLIFIED LISTING

Creating an AI-powered listing flow for casual sellers.

BRAND: EBAY

DATE: 2022

PLATFORMS: IOS/ANDROID

ROLE: DIRECTION/DESIGN

TEAMS: SELLING/OX

STATUS: LIVE

Over 7 years old, AT&T's icon library was in drastic need of a redesign. Partnering with AT&T's internal brand team, video product team, and Buck creative agency, we developed an ecosystem of Functional and Pictogram icons that reflects the AT&T brand and that scales across all AT&T's touchpoints.

AT&T uses a system of icons that serve a variety of internal and external needs. Through time, updates to the icons, as well as the creation of ad-hoc custom icons, resulted in a massive library of over 1,600. The current suite of icons didn't function well within digital applications and were designed based on an older visual language. We needed a unified set of recognizeable icons that would function across all touchpoints—from digital to print, small to large.

OUTCOMES

$6M

Incremental GMV for sellers listing Sports Trading Cards

91%

4 and 5 star PSAT on intercept survey with 83% for 5 stars

+4.1%

Increase in listing completion rate for new or reactivated sellers

-11%

Decrease in the time it takes to list an item

UX FRAMEWORK

A guided experience makes creating a listing easy, allowing sellers to build their listing with confidence one simple step at a time.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

CONDITION GRADING

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

AI DESCRIPTIONS

With the help of eBay.ai, sellers can draft an item description with a single tap of a button.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

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PHOTO GUIDANCE

A photo guidance framework was created to help sellers capture quality photos in order to attract buyers and prevent returns.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

AI BACKGROUNDS

A photo guidance framework was created to help sellers capture quality photos in order to attract buyers and prevent returns.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

PRICING

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

SHIPPING

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

UX ANATOMY

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.

"So easy a baby could do it."

ANONYMOUS
SELLER FEEDBACK ON LISTING FLOW

EBAY SIMPLIFIED LISTING

Creating an AI-powered listing flow for casual sellers.

Over 7 years old, AT&T's icon library was in drastic need of a redesign. Partnering with AT&T's internal brand team, video product team, and Buck creative agency, we developed an ecosystem of Functional and Pictogram icons that reflects the AT&T brand and that scales across all AT&T's touchpoints.

OUTCOMES

$6M

91%

+4.1%

-11%

UX FRAMEWORK

A guided experience makes creating a listing easy, allowing sellers to build their listing with confidence one simple step at a time.

CONDITION GRADING

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

AI DESCRIPTIONS

With the help of eBay.ai, sellers can draft an item description with a single tap of a button.

PHOTO GUIDANCE

A photo guidance framework was created to help sellers capture quality photos in order to attract buyers and prevent returns.

AI BACKGROUNDS

A photo guidance framework was created to help sellers capture quality photos in order to attract buyers and prevent returns.

PRICING

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

SHIPPING

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

UX ANATOMY

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

"So easy a baby could do it."

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