AT&T Ready to Go
Introducing a personalized delivery service.
- Project
- 12/14
- Brand
- AT&T
- Date
- 2018
- Platforms
- Web/Mobile
- Role
- Direction/Design
- Teams
- AT&T
Ready to Go is AT&T's white-glove delivery service, providing customers with same-day hand-delivery and a personalized onboarding experience unlike any other. I led the design, preparing Ready to Go for its big launch — creating a brand identity that's confident, friendly, and trusting.
The Ready to Go delivery option reduces the pain points of standard delivery services, taking into account people's active, busy, and on-the-go lifestyles to provide a seamless experience focused around each individual customer and their needs. I was responsible for defining the brand identity, including logo development, a custom photoshoot, and marketing and communication touchpoints.
Brand Identity
We created an identity that's confident, bold, and trusting.
The mark and lockups had to feel like a service you would let into your home — premium without being cold. We built a system of wordmarks and badges that could live on vans, emails, and the site without losing the handshake.
Art Direction
I directed a photoshoot to produce imagery for launch. It captured the convenience and one-on-one value behind the service.
The frames follow the specialist into the home—setup, walkthrough, and the small moments of trust that make white-glove delivery feel human. The library was built to launch the service, not to decorate a slide.
Digital Design
The site, tiles, and email had to make same-day delivery feel personal — not like another shipping option in a stack.
Desktop, mobile, content tiles, and the launch email used the same identity so Ready to Go read as a named service. Copy and layout kept the promise personal: someone is coming to you, today.
