AT&T READY TO GO

Introducing a white-glove delivery service.

BRAND: AT&T

DATE: 2019

PLATFORMS: Print

ROLE: DIRECTION/DESIGN

TEAMS: AT&T

STATUS: NA

Ready to Go is AT&T's white-glove delivery service, providing customers with same-day hand-delivery and a personalized onboarding experience unlike any other. I led the design, preparing Ready to Go for it's big launch—creating a brand identity that's confident, friendly, and trusting.

The Ready to GoSM delivery option reduces the pain points of standard delivery services, taking into account peoples active, busy, and on-the-go lifestyles to provide a seamless experience that's focused around each individual customer and their needs. I was responsible for defining the brand identity, that included logo development, a custom photoshoot, and all marketing and communication touchpoints.

BRAND IDENTITY

We created an identity that's confident, bold, and trusting.

With a relentless customer-centric approach focused on delivering concepts that factor in relevant research, emerging technologies and data, the Xi team is poised to provide AT&T with the insights needed to inspire the future of connection. This is a group of passionate visionaries tasked with paving the way for AT&T, empowering teams to lead with customer empathy.

ART DIRECTION

I directed a photoshoot to produce imagery for launch. It captured the convenience and one-on-one value behind the service.

We created the document as a blueprint for any communications that carry the Xi name. It serves to help creatives understand the Xi essence and values as well as the more specific facets of the brand like the mark, typography, color, and more—providing detailed instructions on how to use those elements in a variety of contexts.

DIGITAL DESIGN

A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.

Each app icon consists of 3 brand elements: the AT&T Blue Gradient, the AT&T Globe, and either a product logo or icon. These elements are used together in all app icons to build brand awareness, drive consistency, and maximize legibility.