SKILLS

I design and lead teams that build beautiful experiences from idea to final execution.

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Product Vision

Crafting product vision and defining North Stars is one of the most impactful aspects of my work. I specialize in helping companies imagine bold, future-forward experiences through end-to-end thinking and multi-year strategic direction. I’ve led large-scale ideation workshops—spanning 2 to 6 weeks—that bring together cross-functional teams to co-create visionary concepts that inform roadmaps and unlock new opportunity spaces. These initiatives have resulted in everything from high-fidelity Figma prototypes to coded demos, often culminating in CEO-level presentations.

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Product Design

My focus on product design revolves around crafting experiences that are functional, intelligent, and a joy to use. I have extensive experience harnessing AI to automate and elevate user experiences—streamlining the complex, surfacing the intuitive, and building products that feel both intelligent and human. At eBay, my team delivered many AI-powered features that simplify the listing experience. And at Expedia, I'm currently working to enhance the travel experience using the power of AI. I thrive on turning abstract ideas into polished, global-ready products for people to use.

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Product Storytelling

Product storytelling is a core part of how I drive impact as a design leader. I believe great ideas don’t just speak for themselves—they need to be framed, articulated, and championed. I’ve consistently helped teams and organizations communicate design strategy in clear, compelling ways, whether presenting to cross-functional partners or executive leadership. I’ve even designed and led 'Narrative Strategies', a presentation workshop created to help designers craft more impactful, persuasive stories around their work. I understand that moving ideas forward often depends on the strength of the story behind them. Storytelling isn’t just about aesthetics—it’s a strategic tool for alignment, influence, and momentum. Whether I’m pitching a product vision or walking through interaction patterns, I bring intention, clarity, and a narrative thread that connects ideas to outcomes.

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Marketing Design

Marketing design is where storytelling meets performance—and it’s a space I know well. I’ve designed numerous landing pages and marketing websites aimed at driving conversion and bringing products to market with impact. At AT&T, I led the brand identity and digital experience for Ready to Go, their white-glove delivery service, designing everything from visual language to landing pages. I also played a key role in launching DIRECTV NOW, crafting its initial marketing presence and subsequent campaign experiences. I love using visual storytelling to influence and inspire—guiding users toward products that can meaningfully enhance their lives. From creating end-to-end marketing campaigns to building responsive web designs, I focus on clarity, emotion, and persuasion to turn attention into action.

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Event Design

Event design is where I bring storytelling into the physical world—creating immersive, tactile experiences that leave a lasting impression. I’ve designed several luxurious weddings, crafting everything from premium invitation suites with curated unboxing moments to cohesive, elevated day-of materials. On the corporate side, I led the design and planning of the AT&T Leadership Summit—a multi-day conference and workshop series focused on advancing design leadership across the company. I thrive on building elaborate design systems that come to life across multiple touchpoints—print, digital, spatial, and experiential. Whether personal or professional, I strive to make every event feel cohesive, intentional, and emotionally resonant.

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Creative and Art Direction

As a creative and art director, I bring bold visual ideas to life through meticulous planning and on-set leadership.At AT&T, I led million-dollar photo shoots that redefined the brand’s visual direction and helped captivate new audiences. From developing personas and crafting detailed shot lists to overseeing styling and overall creative direction, I shaped every aspect of the production. On set, I directed a team of 50+ creative professionals across multi-location shoots—ensuring alignment, quality, and a shared vision throughout. This work resulted in a robust library of new photography that was rolled out across AT&T’s digital channels.

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Visual Design

Visual and graphic design is where my love for detail and craft truly shines. I’m passionate about creating pixel-perfect visuals that elevate brand identity and marketing—from logos and key art concepts to corporate swag, photo retouching, and imagery that enrich user experiences. Whether I’m designing assets that make a product feel premium or shaping the visual tone of a campaign, I strive for cohesion, clarity, and beauty. I love getting lost in Photoshop or bringing ideas to life in Illustrator—refining every element until it feels just right.