eBay
Senior Design Manager Feb 2023–Sep 2024
Design Manager Sep 2021–Feb 2023
Design Lead May 2020–Sep 2021
Headed Listing Design within eBay’s Selling organization, managing 11 product designers and partnering with Product, Engineering, Research, and Content Design. Led the redesign of web and native listing experiences with generative AI, contributing $6M in incremental GMV, an 11% reduction in listing time, and a 4% increase in completion. Seller satisfaction increased 41% among new sellers and 25% among existing sellers, while latency fell 90%.
Directed GenAI Description, achieving 93% acceptance, twice the adoption of other listing tools, and the Selling organization’s highest CSAT rating. Led AI product-photo backgrounds and future-state concepts for shipping and agent experiences; the work contributed to eBay’s AI Breakthrough Award for Best Use of GenAI. Previously led the View Item redesign and design initiatives across Stores, Global Header, Saves, and the desktop UX framework. Developed designers through mentoring, career panels, and storytelling workshops.
AT&T
Associate Director of Design Jul 2019–May 2020
Senior Lead Designer Feb 2017–Jul 2019
Senior Designer Aug 2015–Jan 2017
Provided creative direction for the AT&T.com refresh, photography, iconography, and Ready to Go delivery service. Simplified the brand’s visual system by auditing and redesigning 1,600+ icons, removing one-third of the system, and redrawing 25+ app icons. Art-directed a custom photography library and the identity for the inaugural Leadership Summit, connecting brand expression with digital product experiences.
DIRECTV
Senior Designer Oct 2014–Jul 2015
Designer Jan 2013–Oct 2014
Junior Designer Jan 2012–Jan 2013
Designed digital experiences for DIRECTV.com, co-branded sites, and NFL Sunday Ticket. Contributed to the DIRECTV.com redesign, simplifying the experience from 150 pages to 65, with a 29% increase in clickthrough and a 50% increase in engagement.
