DIRECTV.COM REDESIGN

Marketing the ultimate entertainment experience.

BRAND
DIRECTV

DATE
2014

PLATFORMS
DIGITAL WEB

ROLE
VISUAL DESIGNER

DIRECTV, the #1 rated satellite TV provider, serves entertainment to over 20+ million subscribers across North and South America. It's marketing website was in need of an overhaul. Along with paring down the pages, it needed to market many new products and features, while giving the site a fresh look and feel.

Working with a small creative team I redesigned directv.com, paring down its pages from over 150 to 65. It needed to tell its brand story and market new products and features in a modern and compelling way. We introduced "pills", a branded visual treatment used to communicate DIRECTV's breadth of entertainment content. The redesign resulted in an increase of clickthrough rates by 29% and engagement by 50%.