DIRECTV.com Redesign

DIRECTV was one of the world’s largest TV providers, but its website needed a clearer way to tell its story. I worked with a small creative team to redesign DIRECTV.com, simplifying the experience and bringing its entertainment, products, and features into focus.

As the visual designer, I designed full marketing pages, from hero imagery to individual feature sections. I developed playful visual concepts using the brand’s “pills,” combining entertainment imagery and product compositions to make features feel tangible and fun to explore. We streamlined more than 150 pages into 65, with the redesign increasing clickthrough rates by 29% and engagement by 50%.