AT&T Experience Insights
Branding a CX design and innovation studio.
- Project
- 14/14
- Brand
- AT&T
- Date
- 2018
- Platforms
- Digital/Print
- Role
- Direction/Design
Experience Insights' mission is to develop concepts that solve some of AT&T's toughest customer experience challenges. Xi wanted to establish themselves as a specialized design team within AT&T. We created an identity that would guide the team and its outputs.
With a relentless customer-centric approach focused on delivering concepts that factor in relevant research, emerging technologies and data, the Xi team is poised to provide AT&T with the insights needed to inspire the future of connection. This is a group of passionate visionaries tasked with paving the way for AT&T, empowering teams to lead with customer empathy. The challenge was to produce a bold identity appropriate for a team that doesn't mind disrupting the status quo in an effort to create positive change.
Brand Identity
Experience Insights' mission is to develop concepts that solve some of AT&T's toughest customer experience challenges.
Xi wanted to establish themselves as a specialized design team within AT&T. We created an identity that would guide the team and its outputs—including the mark, typography, color, and how the name shows up in the world.
Visual Identity Guidelines
A blueprint for any communications that carry the Xi name.
The document helps creatives understand the Xi essence and values as well as the mark, typography, color, and more—with detailed instructions on how to use those elements in a variety of contexts.
Merchandise
Branded merchandise bringing the Xi identity to life.
Swag and merchandise were produced to reinforce the Xi brand—from shirts and hats to posters and notebooks—ensuring the team could represent their identity across touchpoints.
