DIRECTV DIGITAL MEDIA GROUP
Developing an entertainment powerhouse.
BRAND
DIRECTV
DATE
2016
PLATFORMS
RESPONSIVE WEB
ROLE
VISUAL DESIGNER
The Digital Media Group (DMG) creates the digital experiences and marketing that entertain DIRECTV's 20+ million subscribers. In order to grow the team and attract top talent, they needed a website that could tell a compelling story of who they are and what they're about.
With so much competition in the tech and creative industry, DMG needed to stand out with a voice that captured its unique culture, as well as a platform to feature its greatest projects. As a designer on the project, I worked closely with the creative lead to create a responsive website that showcased the award-winning work that they do, as well as the talented people who do it. The challenge was to deliver an experience that balanced culture and work, and inspired potential candidates to want to join the team.
OUTCOMES
1,600+
Icons audited and redesigned
25+
App icons redesigned
1/3
Icons removed from system
ALL
of AT&T aligned on new system
The website captured the teams work and culture in an inspiring and friendly way.
DMG is a talented group of individuals who work hard and play even harder. A clean layout, playful photography, and a conversational tone came together to ensure the website felt sophisticated, yet fun and approachable. We told each projects story through case studies that are immersive, simple and scalable.
To mitigate negative preconceptions around in-house agencies being "too corporate" and "bland", we photographed the team to capture DMG's culture and its wide range of quirky and unique personalities.
We positioned the team as an award-winning cast that loves entertainment and values great storytelling, individuality, and good times. I assisted with the art direction, and was responsible for shotlist development, concept sketches, and photo retouching.
DIRECTV DIGITAL REDESIGN
Marketing the ultimate entertainment experience.
BRAND: DIRECTV
DATE: 2014
PLATFORM: WEB
ROLE: VISUAL DESIGNER
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© 2024 ERIC TALKAR - LONG ISLAND, NEW YORK