AT&T Leadership Summit
Charting a course for future design pioneers.
- Project
- 13/14
- Brand
- AT&T
- Date
- 2019
- Platforms
- Print/Digital/Experiential
- Role
- Direction/Design
The AT&T Leadership Summit is an annual conference that develops leaders and equips them with the tools they'll need to lead successfully. I led teams through the branding and design of the conference for its big debut.
Celebrating creativity, design leadership, and the exploration of new skills and experiences, the conference focuses on what it means to lead at AT&T in what is a rapidly-changing and ever-evolving digital landscape. My team was responsible for mapping out the 2-day event, developing a branded look and feel, as well as designing all of the communication and collateral. It was a fun challenge bringing things together in just several weeks, on a very tight budget, working with a cross-country team.
Brand Identity
Our team created a theme around "Spirit of Adventure", inspired by the will to lead with courage, pioneer new paths, and carry the torch for a company going through a digital transformation.
From an adventure pass evite and trail map agenda, to the group icebreakers like Choose Your Leadership Style and the classic Marshmallow Challenge, the theme inspired a story which guided the execution of all of the creative, making the entire experience that much more considered, meaningful, and connected.
Event Collateral
Evites, agendas, and on-site touchpoints that tell one cohesive story.
From the digital evite and printed trail map agendas to large-format banners and wayfinding, every artifact reinforced the summit narrative and guided attendees through the two-day experience.
Presentations & Gratitude
Celebrating leaders and closing the loop with a thoughtful sendoff.
Presentation templates and thank-you materials rounded out the system, so speakers and organizers had a consistent canvas. The closing notes echoed the summit’s themes of exploration, courage, and next steps.
