AT&T LEADERSHIP SUMMIT
Charting a course for future pioneers.
BRAND: AT&T
DATE: 2020
PLATFORMS: PRINT/DIGITAL
ROLE: DIRECTION/DESIGN
TEAMS: AT&T
STATUS: NA
The AT&T Leadership Summit is an annual conference that develops leaders and equips them with the tools they'll need to lead successfully. I led teams through the branding and design of the conference for its big debut.
Celebrating creativity, design leadership, and the exploration of new skills and experiences, the conference focuses on what it means to lead at AT&T in what is a rapidly-changing and ever-evolving digital landscape. My team was responsible for mapping out the 2-day event, developing a branded look and feel, as well as designing all of the communication and collateral. It was a fun challenge bringing things together in just several weeks, on a very tight budget, working with a cross-country team.
OUTCOMES
1,600+
Icons audited and redesigned
25+
App icons redesigned
1/3
Icons removed from system
ALL
of AT&T aligned on new system
Our team created a theme around "Spirit of Adventure", inspired by the will to lead with courage, pioneer new paths, and carry the torch for a company going through a digital transformation.
From an adventure pass evite and trail map agenda, to the group icebreakers like Choose Your Leadership Style and the classic Marshmellow Challenge, the theme inspired a story which guided the execution of all of the creative, making the entire experience that much more considered, meaningful, and connected.
A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.
Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.
A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.
Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.
A guided experience makes listing sneakers relevant and easy, allowing sellers to build their listing with confidence one step at a time.
Sellers can easily draft their item description with a single tap of a button. This enables sellers to provide more relevant descriptions so that buyers will have the information they need to make an informed purchase decision.
AT&T EXPERIENCE INSIGHTS
Branding a CX design and innovation studio.
BRAND: AT&T
DATE: 2020
PLATFORM: PRINT
ROLE: DIRECTION/DESIGN
Have a big idea?
LET'S BRING IT TO LIFE, TOGETHER.
© 2024 ERIC TALKAR - NEW YORK CITY