LILY+ERIC WEDDING
Designing a luxurious autumn wedding in Rhinebeck, New York.
BRAND: NA
DATE: 2021
PLATFORMS: PRINT/WEB
ROLE: DIRECTION/DESIGN
TEAMS: HUSBAND X WIFE
STATUS: NA
Over 7 years old, AT&T's icon library was in drastic need of a redesign. Partnering with AT&T's internal brand team, video product team, and Buck creative agency, we developed an ecosystem of Functional and Pictogram icons that reflects the AT&T brand and that scales across all AT&T's touchpoints.
AT&T uses a system of icons that serve a variety of internal and external needs. Through time, updates to the icons, as well as the creation of ad-hoc custom icons, resulted in a massive library of over 1,600. The current suite of icons didn't function well within digital applications and were designed based on an older visual language. We needed a unified set of recognizeable icons that would function across all touchpoints—from digital to print, small to large.
BRANDING
A sophisticated yet understated brand identity was inspired by the Ankony Carriage House and allowed the scenic venue to take center stage.
A sophisticated yet understated brand identity was inspired by the Ankony Carriage House and allowed the scenic venue to take center stage.
INVITATION
Guests received a premium 10-piece invitation package that teased the luxurious vibes of the venue while informing them on the details of the wedding weekend.
When it comes to evaluating products on eBay, buyers have stated repeatedly that they rely on photos to inform much of their decision making. We made the image tiles larger and more user friendly, expanding into an immersive gallery supported by captions so sellers can call out any details or defects of an item.
DIGITAL DESIGN
For more info and to RSVP, guests were able to visit ericloveslily.com, an editorialized and custom designed wedding website.
Sneaker sellers are able to include 3D scans of sneakers and items from eBay's product catalog can be supported by a Product Features section highlighting unique aspects of an item. All of this made possible by a flexible framework that scales gracefully without breaking the layout so that going from view item to view item is a consistent and familiar experience.
CEREMONY
The new experience is able to flex gracefully tailoring to the unique for the thousands of items sold on eBay while retaining a singular underlying framework.
Sneaker sellers are able to include 3D scans of sneakers and items from eBay's product catalog can be supported by a Product Features section highlighting unique aspects of an item. All of this made possible by a flexible framework that scales gracefully without breaking the layout so that going from view item to view item is a consistent and familiar experience.
DINNER
Dinner was family style with a long table playing off of the simplicity of the brand. Guests enjoyed their meal sitting on the patio while overlooking the Catskill mountains.
Sneaker sellers are able to include 3D scans of sneakers and items from eBay's product catalog can be supported by a Product Features section highlighting unique aspects of an item. All of this made possible by a flexible framework that scales gracefully without breaking the layout so that going from view item to view item is a consistent and familiar experience.
"An absolutely beautiful wedding. Just incredible."
JORY CARVER
GUEST
NEXT
You either removed your project, need to publish it or haven't created one yet.
AT&T DIGITAL REDESIGN
Redefining a legacy brand and digital platform.
BRAND: AT&T
DATE: 2020
PLATFORM: WEB
ROLE: DIRECTION/DESIGN
Have a big idea?
LET'S BRING IT TO LIFE, TOGETHER.
© 2024 ERIC TALKAR - NEW YORK CITY